Vitamins
Package Design Assignment
Design Brief
You will be designing the packaging for a "natural/organic" vitamin for 12-18 year olds. The vitamin will be purchased by the parents.
Research
Design Ideas
Color Scheme Choices
Mood Board
Vitamin Packaging Design
Grocery Store Food Packaging
Package Design Assignment
Design Brief
Focus on rebranding a grocery store's generic House Brand of food packaging. Choose two very different but related food items to apply your design.
Research
Target Audience: Ages 16 and up for men and women. People who are health conscious.
Brand Characteristics: Organic, Healthy, Delicious
Brand Message: Deliver affordable and delicious foods that can be enjoyed the way nature intended.
Products: Hummus and Chips
Research on House Brands
Color Scheme
Moodboard
Logo Design Ideas
Chips and Hummus Design Ideas
Logo Design
I decided to go with the 6th logo alliteration and worked with the 2nd colors palette to keep some elements of the original color and logo.
I played with both orange and green but ultimately deciding to stay with the orange logo. This was because I feel it stood out more and is more attention grabbing than the original green.
Grocery Store Food Packaging Design
Packaging #1: Potato Chips
Typography:
Decided on Avenir Next (Medium) for Title
Avenir Next (Bold) for Sub-heading
Packaging #2: Hummus
